MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02127nam a22003375a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918005509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090511s2007 wvua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781885693785 |
| Terms of availability |
RM251.85 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200905271432 |
| Level of effort used to assign nonsubject heading access points |
jamil |
| Level of effort used to assign subject headings |
200905261523 |
| Level of effort used to assign classification |
maslia |
| Level of effort used to assign subject headings |
200905131438 |
| Level of effort used to assign classification |
jamain |
| y |
05-11-2009 |
| z |
farid |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
GV716.P58 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
GV716 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.P58 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pitts, Brenda G. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of sport marketing / |
| Statement of responsibility, etc. |
Brenda G. Pitts, David K. Stotlar |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Morgantown, WV : |
| Name of publisher, distributor, etc. |
Fitness Information Technology, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 417 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Sport Management Library |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [327]-336) and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The sport business industry -- 2. The global market for the sport industry -- 3. Sport marketing theory -- 4. Sport marketing research -- 5. Segmentation, targeting, and positioning in sport business -- 6. Marketing information systems -- 7. The marketing mix and the sporting industry -- 8. The product in the sport industry -- 9. Pricing strategies for the sport industry -- 10. Marketing channels and distribution decisions in the sport business industry -- 11. Promotion in the sport industry -- 12. Media relations in sport -- 13. Marketing through endorsements and sponsorships -- 14. Using licensing and logos in the sport industry -- Appendix A: Sport business organizations contact information -- Appendix B: Sport business trade organizations -- Appendix C: Sport business industry trade publications -- Appendix D: Sport business academic journals and associations directory -- Appendix E: Sport marketing research briefs -- Appendix F: Examples of surveys and questionaires for research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stotlar, David K. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Sport Management Library |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14479187 |
| b |
2020-10-15 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
GV716.P58 2007 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003407330 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
mms |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Asas Pendidikan - LAP |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2009-11-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14479187 |
