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Global product [electronic resource] : strategy, product lifecycle management and the billion customer question / John Stark.

By: Contributor(s): Series: Decision engineeringPublication details: London : Springer-Verlag London Limited, 2007.Description: 1om;ine reource (xiii, 215 p.) : ill., digital ; 24 cmISBN:
  • 9781846289156 (electronic bk.)
Subject(s): DDC classification:
  • 658.5 22
Online resources: In: Springer e-books
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Includes bibliographical references (p. [209]) and index.

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