Global product strategy, product lifecycle management and the billion customer question /
Stark, John, 1948-
Global product strategy, product lifecycle management and the billion customer question / [electronic resource] : John Stark. - London : Springer-Verlag London Limited, 2007. - 1om;ine reource (xiii, 215 p.) : ill., digital ; 24 cm. - Decision engineering .
Includes bibliographical references (p. [209]) and index.
9781846289156 (electronic bk.)
Product management.
Product life cycle.
Export marketing.
658.5
Global product strategy, product lifecycle management and the billion customer question / [electronic resource] : John Stark. - London : Springer-Verlag London Limited, 2007. - 1om;ine reource (xiii, 215 p.) : ill., digital ; 24 cm. - Decision engineering .
Includes bibliographical references (p. [209]) and index.
9781846289156 (electronic bk.)
Product management.
Product life cycle.
Export marketing.
658.5