Marketing the e-business / by Lisa Harris and Charles Dennis.
Series: Routledge e-business seriesPublication details: New York : Routledge, 2008.Edition: 2nd edDescription: xx, 341 p. : ill. ; 23 cmISBN:- 9780415965002 (hardback : alk. paper)
- 0415965004 (hardback : alk. paper)
- 9780415965019 (pbk. : alk. paper)
- 0415965012 (pbk. : alk. paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5548.32.H36 2008 (Browse shelf(Opens below)) | 1 | Available | 00001561593 |
Includes bibliographical references and index.
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing.
There are no comments on this title.