Marketing the e-business /
Harris, Lisa, 1968-
Marketing the e-business / by Lisa Harris and Charles Dennis. - 2nd ed. - New York : Routledge, 2008. - xx, 341 p. : ill. ; 23 cm. - Routledge e-business series. .
Includes bibliographical references and index.
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing.
9780415965002 (hardback : alk. paper) 0415965004 (hardback : alk. paper) 9780415965019 (pbk. : alk. paper) RM138.73 0415965012 (pbk. : alk. paper)
Internet marketing.
Electronic commerce.
Marketing the e-business / by Lisa Harris and Charles Dennis. - 2nd ed. - New York : Routledge, 2008. - xx, 341 p. : ill. ; 23 cm. - Routledge e-business series. .
Includes bibliographical references and index.
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing.
9780415965002 (hardback : alk. paper) 0415965004 (hardback : alk. paper) 9780415965019 (pbk. : alk. paper) RM138.73 0415965012 (pbk. : alk. paper)
Internet marketing.
Electronic commerce.