International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson
Publication details: Cheltenham, UK : Edward Elgar, 2007Description: xxiv, 238 p. : ill. ; 24 cmISBN:- 9781847202512 (hbk.)
- 1847202519 (hbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD2932.J367 (Browse shelf(Opens below)) | 1 | Available | 00001494195 |
Includes bibliographical references (p. 213-227) and indexes
International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads
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