International business marketing in emerging country markets : the third wave of internationalization of firms /
Jansson, Hans
International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson - Cheltenham, UK : Edward Elgar, 2007 - xxiv, 238 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-227) and indexes
International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads
9781847202512 (hbk.) RM524.25 1847202519 (hbk.)
International business enterprises--Developing countries
Corporations, Developing country
Business networks
International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson - Cheltenham, UK : Edward Elgar, 2007 - xxiv, 238 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-227) and indexes
International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads
9781847202512 (hbk.) RM524.25 1847202519 (hbk.)
International business enterprises--Developing countries
Corporations, Developing country
Business networks