Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]

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Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2006Description: xvi, 359 p. : ill. ; 25 cmISBN:

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Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.2.M355 (Browse shelf(Opens below))		1	Available		00001472643

Includes bibliographical references (p. 335-337) and index

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