Normal view MARC view ISBD view

Marketing metrics : 50+ metrics every executive should master /

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] - Upper Saddle River, N.J. : Wharton School Pub., 2006 - xvi, 359 p. : ill. ; 25 cm.

Includes bibliographical references (p. 335-337) and index

ISBN: 0131873709 (hbk.) RM139.97

Subjects--Topical Terms:
Marketing research
Marketing--Mathematical models

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing metrics : 50+ metrics every executive should master /

Contact Us

Copyright ©The National University of Malaysia Library