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Persuasion : theory & research / Daniel J. O'Keefe

By: Publication details: Thousand Oaks, CA : SAGE Publications, 2002Edition: 2nd edDescription: xvi, 365 p. ; 24 cmISBN:
  • 0761922008
  • 0761925392 (pbk.)
Subject(s):
Contents:
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) BF637.P4O54 2002 (Browse shelf(Opens below)) 1 Available 00001464927

Includes bibliographical references (p. p265-338) and index

Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors

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