Persuasion : theory & research /
O'Keefe, Daniel J., 1950-
Persuasion : theory & research / Daniel J. O'Keefe - 2nd ed. - Thousand Oaks, CA : SAGE Publications, 2002 - xvi, 365 p. ; 24 cm.
Includes bibliographical references (p. p265-338) and index
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors
0761922008 0761925392 (pbk.) RM173.27
Persuasion (Psychology)
Persuasion : theory & research / Daniel J. O'Keefe - 2nd ed. - Thousand Oaks, CA : SAGE Publications, 2002 - xvi, 365 p. ; 24 cm.
Includes bibliographical references (p. p265-338) and index
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors
0761922008 0761925392 (pbk.) RM173.27
Persuasion (Psychology)