New products [videorecording] : Phoenix Suns / Austen Press ; produced and directed by Paul D. Fagan
Series: The marketing series ; chapter 11Publication details: Olathe, KS : RMI Media Productions, 1995Description: 1 videocassette (VHS) (13 min.) : sd., col. ; 1/2 inOther title:- Title on container: new product
| Item type | Current library | Home library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| TERHAD | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | video HF5415.N49 (Browse shelf(Opens below)) | Available | 00001431819 |
Narrator: Tom Leander.
Shows how the Phoenix Suns brings NBA star player Charles Barkley, a new product feature, to its team and how they uses this marketing gem to promote new products.
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