New products Phoenix Suns /
New products Phoenix Suns / [videorecording] :
Title on container: new product
Austen Press ; produced and directed by Paul D. Fagan
- Olathe, KS : RMI Media Productions, 1995
- 1 videocassette (VHS) (13 min.) : sd., col. ; 1/2 in.
- The marketing series ; chapter 11 .
Narrator: Tom Leander.
Shows how the Phoenix Suns brings NBA star player Charles Barkley, a new product feature, to its team and how they uses this marketing gem to promote new products.
RM318.92
Marketing--Case studies.
New products--Marketing--Case studies.
Product management
Narrator: Tom Leander.
Shows how the Phoenix Suns brings NBA star player Charles Barkley, a new product feature, to its team and how they uses this marketing gem to promote new products.
RM318.92
Marketing--Case studies.
New products--Marketing--Case studies.
Product management