Euromarketing and the future / Lynn R. Kahle, editor.

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Publication details: New York : International Business Press, 2003.Description: xxiv, 184 p. : ill. ; 23 cmISBN:

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'Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003.'

Includes bibliographical references and index.

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