Euromarketing and the future /
Euromarketing and the future /
Lynn R. Kahle, editor.
- New York : International Business Press, 2003.
- xxiv, 184 p. : ill. ; 23 cm.
'Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003.'
Includes bibliographical references and index.
0789060159 (hard cover : alk. paper) 0789060329 (soft cover : alk. paper)
Marketing--European Economic Community countries.
Internet marketing--European Union countries.
Internet marketing--United States.
Market research--European Union countries.
Market research--United States.
HF5415.12.E82 / E97 2003
658.8/72
'Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003.'
Includes bibliographical references and index.
0789060159 (hard cover : alk. paper) 0789060329 (soft cover : alk. paper)
Marketing--European Economic Community countries.
Internet marketing--European Union countries.
Internet marketing--United States.
Market research--European Union countries.
Market research--United States.
HF5415.12.E82 / E97 2003
658.8/72