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Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman.

By: Contributor(s): Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xi, 212 p. : ill. ; 25 cmISBN:
  • 0743267419 (pbk)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.5 .B48 1991
Online resources:
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Includes bibliographical references (p. 191-203) and index.

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