Normal view MARC view ISBD view

Marketing services : competing through quality /

Berry, Leonard L., 1942-

Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991. - xi, 212 p. : ill. ; 25 cm.

Includes bibliographical references (p. 191-203) and index.

ISBN: 0743267419 (pbk)

Subjects--Topical Terms:
Customer services.
Service industries--Marketing.

LC Class. No.: HF5415.5 / .B48 1991

Dewey Class. No.: 658.8

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing services : competing through quality /

Contact Us

Copyright ©The National University of Malaysia Library