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Principles of advertising & IMC / Tom Duncan
Series: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2005Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:- 0072537744 (alk. paper)
- 0071111182 (international : alk. paper)
- Principles of advertising and IMC
- HF5415.13
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.D843 2005 (Browse shelf(Opens below)) | 1 | Available | 00001356864 |
Revision of: IMC / Tom Duncan. 1st ed. 2002
Includes bibliographical references and index
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