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Principles of advertising & IMC /

Duncan, Tom

Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan - 2nd ed. - Boston : McGraw-Hill/Irwin, 2005 - xxvii, 774 p. : col. ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .

Revision of: IMC / Tom Duncan. 1st ed. 2002

Includes bibliographical references and index

ISBN: 0072537744 (alk. paper) RM493.70 0071111182 (international : alk. paper)

Subjects--Topical Terms:
Brand name products--Marketing--Management

LC Class. No.: HF5415.13

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