Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee
Publication details: Hoboken, N.J. : Wiley, 2005Description: x, 307 p. : ill. ; 24 cmISBN:- 0471476110 (cloth)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD60.K67 (Browse shelf(Opens below)) | 1 | Available | 00001356783 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD60.K67 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00001358690 |
Published simultaneously in Canada
Includes bibliographical references (p. 277-295) and index
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
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