Corporate social responsibility : doing the most good for your company and your cause /
Kotler, Philip
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee - Hoboken, N.J. : Wiley, 2005 - x, 307 p. : ill. ; 24 cm.
Published simultaneously in Canada
Includes bibliographical references (p. 277-295) and index
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
0471476110 (cloth) RM96.28
Social responsibility of business
Social marketing
Corporations--Charitable contributions
Corporate image
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee - Hoboken, N.J. : Wiley, 2005 - x, 307 p. : ill. ; 24 cm.
Published simultaneously in Canada
Includes bibliographical references (p. 277-295) and index
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
0471476110 (cloth) RM96.28
Social responsibility of business
Social marketing
Corporations--Charitable contributions
Corporate image