Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan

By:

Hague, Paul N

Contributor(s):

Series: Market research in practice seriesPublication details: London : Kogan Page, 2004Description: xii, 244 p. : ill. ; 24 cmISBN:

0749441801

Subject(s):

Marketing research

Online resources:

Table of contents

Contents:

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.2.H343 (Browse shelf(Opens below))		1	Available		00001363465
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.2.H343 (Browse shelf(Opens below))	n.2	1	Available		00001360234

Includes bibliographical references (p. 221-235) and index

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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan

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