Market research in practice : a guide to the basics /
Hague, Paul N.
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan - London : Kogan Page, 2004 - xii, 244 p. : ill. ; 24 cm. - Market research in practice series .
Includes bibliographical references (p. 221-235) and index
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting
0749441801 RM76.34
Marketing research
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan - London : Kogan Page, 2004 - xii, 244 p. : ill. ; 24 cm. - Market research in practice series .
Includes bibliographical references (p. 221-235) and index
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting
0749441801 RM76.34
Marketing research