Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

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Publication details: Singapore : Prentice Hall, 2002.Description: xxi, 706 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HD9987.A2L68 (Browse shelf(Opens below))		1	Available		00001335830

Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001

Includes bibliographical references and index

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