Services marketing in Asia : managing people, technology, and strategy /
Lovelock, Christopher H.
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh - Singapore : Prentice Hall, 2002. - xxi, 706 p. : ill. ; 24 cm.
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001
Includes bibliographical references and index
0130605662 RM154.77
Service industries--Marketing--Asia
Professions--Marketing--Asia
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh - Singapore : Prentice Hall, 2002. - xxi, 706 p. : ill. ; 24 cm.
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001
Includes bibliographical references and index
0130605662 RM154.77
Service industries--Marketing--Asia
Professions--Marketing--Asia