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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003.Edition: 4th edDescription: xxvii,713 p. : ill, 27 cm. + 1 computer laser optical discs (4 3/4 in.)ISBN:
  • 0130337161
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HF5415.2.M29 2004 (Browse shelf(Opens below)) 1 Available 00001335841
MEDIA PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) HF5415.2.M29 2004 (Browse shelf(Opens below)) cd-rom 1 Available 00002216675

Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media

Includes bibliographical references and indexes.

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