Marketing research : an applied orientation / Naresh K. Malhotra.
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003.Edition: 4th edDescription: xxvii,713 p. : ill, 27 cm. + 1 computer laser optical discs (4 3/4 in.)ISBN:- 0130337161
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.2.M29 2004 (Browse shelf(Opens below)) | 1 | Available | 00001335841 | |||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | HF5415.2.M29 2004 (Browse shelf(Opens below)) | cd-rom | 1 | Available | 00002216675 |
Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media
Includes bibliographical references and indexes.
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