Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxvii,713 p. : ill, 27 cm. + 1 computer laser optical discs (4 3/4 in.)
Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media
Includes bibliographical references and indexes.
0130337161
2002-042467
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxvii,713 p. : ill, 27 cm. + 1 computer laser optical discs (4 3/4 in.)
Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media
Includes bibliographical references and indexes.
0130337161
2002-042467
Marketing research.
Marketing research--Methodology.