Value for money marketing : a guide to measuring marketing performance / Roddy Mullin

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Series: Marketing in action seriesPublication details: London : Kogan Page, 2001Description: 276 p. ; 24 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.M84 (Browse shelf(Opens below))		1	Available		00001335147

'In association with marketing' - t.p.

Book is accompanied by one CD, entitled' Snap : survey software : demo CD' bearing the same call number and available at Bahagian Koleksi Media

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