Value for money marketing : a guide to measuring marketing performance /
Mullin, Roddy
Value for money marketing : a guide to measuring marketing performance / Roddy Mullin - London : Kogan Page, 2001 - 276 p. ; 24 cm. + 1 computer laser optical disc (4 3/4 in.) - Marketing in action series .
'In association with marketing' - t.p. Book is accompanied by one CD, entitled' Snap : survey software : demo CD' bearing the same call number and available at Bahagian Koleksi Media
0749435534 RM123.29
Marketing--Management
Marketing--Evaluation
Value for money marketing : a guide to measuring marketing performance / Roddy Mullin - London : Kogan Page, 2001 - 276 p. ; 24 cm. + 1 computer laser optical disc (4 3/4 in.) - Marketing in action series .
'In association with marketing' - t.p. Book is accompanied by one CD, entitled' Snap : survey software : demo CD' bearing the same call number and available at Bahagian Koleksi Media
0749435534 RM123.29
Marketing--Management
Marketing--Evaluation