Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002Edition: 6th edDescription: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cmISBN:- 0072410647 (alk. paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.3.P478 2001 (Browse shelf(Opens below)) | 1 | Available | 00001327506 |
Includes bibliographical references and index
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