Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 6th ed. - Boston : McGraw-Hill, 2002 - xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072410647 (alk. paper) RM76.18
Consumer behavior
Marketing
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 6th ed. - Boston : McGraw-Hill, 2002 - xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072410647 (alk. paper) RM76.18
Consumer behavior
Marketing