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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:- 0130411507
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD69.B7K45 2003 (Browse shelf(Opens below)) | 1 | Available | 00001328426 |
Includes bibliographical references and index
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