Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index
0130411507 RM493.13
2002-025164
Brand name products--Management
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index
0130411507 RM493.13
2002-025164
Brand name products--Management