Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.

By:

Webster, Frederick E

Publication details: New York : Wiley, 2002Edition: 2nd edDescription: xiii, 320 p. : ill. ; 23 cmISBN:

0471236934 (cloth : alk. paper)

Subject(s):

Online resources:

Contents:

Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.W467 2002 (Browse shelf(Opens below))		1	Available		00001327597

Includes bibliographical references and index

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Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.

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