Market-driven management : how to define, develop, and deliver customer value /
Webster, Frederick E.
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr. - 2nd ed. - New York : Wiley, 2002 - xiii, 320 p. : ill. ; 23 cm.
Includes bibliographical references and index
Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.
0471236934 (cloth : alk. paper) RM120.40
Marketing--Management
Consumer satisfaction
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr. - 2nd ed. - New York : Wiley, 2002 - xiii, 320 p. : ill. ; 23 cm.
Includes bibliographical references and index
Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.
0471236934 (cloth : alk. paper) RM120.40
Marketing--Management
Consumer satisfaction