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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Publication details: Mason, Ohio : Thomson/South-Western, 2003Edition: 3rd edDescription: xxxix, 773 p. : col. ill. ; 29 cmISBN:- 0324113803
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5821.O34 2003 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00001327546 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5821.O34 2003 (Browse shelf(Opens below)) | 1 | Available | 00001320185 |
Includes bibliographical references and indexes
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