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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2003 - xxxix, 773 p. : col. ill. ; 29 cm.

Includes bibliographical references and indexes

ISBN: 0324113803 RM456.94

LCCN: 2002-019662

Subjects--Topical Terms:
Advertising
Advertising media planning

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