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Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations / Mary Eileen Conway Dato-on

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Conway Dato-on, Mary Eileen

Publication details: Kentucky : University of Kentucky, 2001Description: 267 pDissertation note: Publication number : AAT 9999351Thesis ( Ph. D.) - University of Kentucky, 2001

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Publication number : AAT 9999351

Thesis ( Ph. D.) - University of Kentucky, 2001

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Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations / Mary Eileen Conway Dato-on

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