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Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations /

Conway Dato-on, Mary Eileen

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations / Mary Eileen Conway Dato-on - Kentucky : University of Kentucky, 2001 - 267 p.:

Publication number : AAT 9999351 Thesis ( Ph. D.) - University of Kentucky, 2001

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Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations /

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