Tested advertising methods / John Caple ; foreword by David Ogilvy ; introduction by Gordon White

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Publication details: Paramus, N. J. : Prentice Hall, 1997Edition: 5th ed. / revised by Fred E. HahnDescription: xxvi, 278 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.C229 1997 (Browse shelf(Opens below))		1	Available		00001264011

Includes index

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