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Tested advertising methods /

Caples, John

Tested advertising methods / John Caple ; foreword by David Ogilvy ; introduction by Gordon White - 5th ed. / revised by Fred E. Hahn - Paramus, N. J. : Prentice Hall, 1997 - xxvi, 278 p. : ill. ; 24 cm.

Includes index

ISBN: 013244609X

LCCN: 96-047752

Subjects--Topical Terms:
Advertising

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