Media research techniques / Arthur Asa Berger
Publication details: Thousand Oaks : Sage Publications, 1998Edition: 2nd edDescription: viii, 175 p. : ill. ; 24 cmISBN:- 0761915362 (acid-free paper)
- 0761915370 (pbk. : acid-free paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | P91.3.B386 1998 (Browse shelf(Opens below)) | 1 | Available | 00001226945 |
Includes bibliographical references (p. 167-168) and indexes
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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