Media research techniques /
Berger, Arthur Asa, 1933-
Media research techniques / Arthur Asa Berger - 2nd ed. - Thousand Oaks : Sage Publications, 1998 - viii, 175 p. : ill. ; 24 cm.
Includes bibliographical references (p. 167-168) and indexes
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
0761915362 (acid-free paper) 0761915370 (pbk. : acid-free paper)
97-045406
Mass media--Research--Methodology
Media research techniques / Arthur Asa Berger - 2nd ed. - Thousand Oaks : Sage Publications, 1998 - viii, 175 p. : ill. ; 24 cm.
Includes bibliographical references (p. 167-168) and indexes
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
0761915362 (acid-free paper) 0761915370 (pbk. : acid-free paper)
97-045406
Mass media--Research--Methodology