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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGrawHill, 1998Edition: 7th edDescription: xxv, 760 p. : ill. ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0256218951
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Holdings
Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ PILIH SIMPAN-P. HOSPITAL CANSELOR TUANKU MUHRIZ HF5415.33.U6H38 1998 9HUKM [n.1] (Browse shelf(Opens below)) 1 Available 00001104605
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HF5415.33.U6H38 1998 (Browse shelf(Opens below)) 1 Available 00001215417
MEDIA PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) HF5415.33.U6H38 1998 (Browse shelf(Opens below)) cd-rom 1 Available 00002216797

Book is accompanied by one diskette, entitled'Consumer behavior', bearing the same call number and available at Bahagian Koleksi Media.

Text is accompanied by one diskette and available in Media Collection (PHUKM)

Includes bibliographical references and indexes

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