Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th ed. - Boston, Mass. : McGrawHill, 1998 - xxv, 760 p. : ill. ; 26 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
Book is accompanied by one diskette, entitled'Consumer behavior', bearing the same call number and available at Bahagian Koleksi Media. Text is accompanied by one diskette and available in Media Collection (PHUKM)
Includes bibliographical references and indexes
0256218951 RM355.61
97-001290
Consumer behavior--United States
Market surveys--United States
Consumer behavior--Case studies--United States
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th ed. - Boston, Mass. : McGrawHill, 1998 - xxv, 760 p. : ill. ; 26 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
Book is accompanied by one diskette, entitled'Consumer behavior', bearing the same call number and available at Bahagian Koleksi Media. Text is accompanied by one diskette and available in Media Collection (PHUKM)
Includes bibliographical references and indexes
0256218951 RM355.61
97-001290
Consumer behavior--United States
Market surveys--United States
Consumer behavior--Case studies--United States