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Promotional strategy: managing the marketing communications process/ James F.Engel,Marting R.Warshaw,Thomas C.Kinnear.
Series: The Irwin series in marketingPublication details: Homewood,Illinois: Richard D.Irwin, 1987.Edition: 6th editionDescription: 621p.; 24 cmISBN:- 0256036438
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.E65 1987 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00000230679 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.E65 1987 (Browse shelf(Opens below)) | 1 | Available | 00000230682 |
Includes bibliographies and index.
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