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Promotional strategy: managing the marketing communications process/

Engel, James F.

Promotional strategy: managing the marketing communications process/ James F.Engel,Marting R.Warshaw,Thomas C.Kinnear. - 6th edition. - Homewood,Illinois: Richard D.Irwin, 1987. - 621p.; 24 cm. - The Irwin series in marketing. .

Includes bibliographies and index.

ISBN: 0256036438

Subjects--Topical Terms:
Advertising.
Marketing--Management.

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Promotional strategy: managing the marketing communications process/

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