Promotional strategy: managing the marketing communications process/ James F. Engel, Martin R. Warshaw & Thomas C. Kinnear.

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Series: The Irwin series in marketingPublication details: Homewood, Ill:. Richard D. Irwin, 1983.Edition: 5th edDescription: 655p. (4)p. of plates.: ill.(some col.). ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415 .E65 1983 (Browse shelf(Opens below))		1	Available		00000086537

Includes bibliographical references & index.

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