Promotional strategy: managing the marketing communications process/
Engel, James F.
Promotional strategy: managing the marketing communications process/ James F. Engel, Martin R. Warshaw & Thomas C. Kinnear. - 5th ed. - Homewood, Ill:. Richard D. Irwin, 1983. - 655p. (4)p. of plates.: ill.(some col.). ; 25 cm. - The Irwin series in marketing. .
Includes bibliographical references & index.
025602846X
Marketing.
Advertising.
Marketing management.
Promotional strategy: managing the marketing communications process/ James F. Engel, Martin R. Warshaw & Thomas C. Kinnear. - 5th ed. - Homewood, Ill:. Richard D. Irwin, 1983. - 655p. (4)p. of plates.: ill.(some col.). ; 25 cm. - The Irwin series in marketing. .
Includes bibliographical references & index.
025602846X
Marketing.
Advertising.
Marketing management.