Promotional strategy/ James F. Engel, Hugh G. Wales, Martin R. Warshaw.
Publication details: Homewood, Ill: R. D. Irwin, 1975.Edition: 3rd edDescription: xiii, 650 p.: ill.; 24 cmISBN:- 0256016364
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.E65 1975 (Browse shelf(Opens below)) | 1 | Available | 00000012411 |
Includes bibliographical references and index.
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